It has been a while (around five years) since a set of initials began to do the rounds of the institutional, political and business sectors, and even the media, although their meaning remained unknown to the general public: SDG. These are the initials of the Sustainable Development Goals, and they represent a recipe prepared by 193 countries under the guidance of the United Nations Organization (UN) to change the planet and thereby ensure ““a better and more sustainable future for all”. It is made up of 17 “ingredients” or objectives and 169 targets in areas as diverse as the environment, equality, innovation, sustainable consumption, peace, justice and many more.

Many countries have already begun to work on this recipe and, although there is still a great deal to do in the public sphere, the principal challenge today is for the SDG to be adopted in the private sector. Many companies are aware of the need to work towards achieving these objectives, but there are many more who don’t know the best way to go about it.

A few months ago, the Palau de la Música Catalana hosted more than 800 representatives of large and medium-sized companies along with a number of authorities to attend the founding of BforPlanet, a forum for discovering the secrets of the SDG recipe and how to apply them, by learning them from the best chefs.


The main global event
of solutions for the
SDG application in the
private sector

The new event, organized by Fira de Barcelona, will take place from 22 to 23 September.

BforPlanet will consist of three areas that, under the names of Be Inspirational, Be Proactive and Be Synergy, will hold conferences to drive the implementation of the SDG, to show specific projects and tools for achieving them and to offer spaces for business and collaboration between bodies.

Conferences and exhibition area

The Be Inspirational conferences are divided into three blocks. The first of these, the Leadership Summit, brings together internationally renowned speakers from a range of areas such as business, politics and scientific research, while the second, Challenge Sessions, will host the other conferences distributed into topical areas.

The exhibition area of the event, Be Proactive, will contain nearly a hundred stands where many companies and institutions will display their SDG-related projects and their contributions to this subject. The exhibition space will also include the Innovation Plaza, where visitors can see the latest developments and projects that can contribute to the rapid implementation of actions to include the SDG in any organization.

The event has the support of the Spanish government, the Generalitat de Catalunya and Barcelona City Council, and forms part of the trade fair organization’s recipe for promoting sustainable business activity, the responsible use of resources, protection of the environment and commitment to the SDG.