Fira and its Corporate Social Responsibility

28-05-01

Far from being a marketing gimmick or a passing fad, Corporate Social Responsibility – also known by the initials CSR – has become an increasingly valuable part of organizations. This is true of Fira de Barcelona. In fact, its model for purchasing, using and managing resources is closely tied to its commitment to the community and to sustainability and environmental protection.

The 5 strategic pillars

1- Efficiency and environmental responsibility
28-05-02Fira pursues the sustainable development of its business activity. It does so by recycling waste products – it sends more than 1,000 tons a year for recovery through a contract with Ecoembes – and offers exhibitors the choice of environmental stands and services to offset the emission of greenhouse gases.

It is also pursuing energy efficiency: The Gran Via site, designed by Toyo Ito, the Japanese Pritzker Architecture Award winner, is an international reference in this respect. For example, it is equipped with 25,900 solar panels that generate 5.86 GWh of electricity a year, preventing the emission of 2,200 tons of CO2.. It also has an automated system for monitoring and managing the installations that includes all the technical services of the building. These factors have been decisive in ensuring that the Mobile World Congress held at the Gran Via site has earned the certificate for carbon neutrality.

2- Socially committed
28-05-03Fira collaborates with groups and initiatives working for a fairer and more compassionate society, such as food banks, Caritas, the Marathon of TV3 (funding scientific research into medical conditions), the Poverty Marathon or the NGO Nutrition without Borders, among others. How? By offering spaces at the Montjuïc and Gran Via sites for campaigns for collecting donations of food or money, and by distributing excess food from its restaurants and catering services from shows and congresses. In 2013, for example, this amounted to a donation of more than two tons of food.

It also cooperates with organisations working for the insertion of disabled people, such as the Adecco Foundation, the Incorpora programme of La Caixa, the Seeliger y Conde Foundation, etc. by offering training positions to persons with disabilities and promoting the values of organisations such as ONCE, UNICEF, the Red Cross, The Pere Tarres Foundation or the Vicent Ferrer Foundation, among others.

3- Innovative
28-05-04Fira uses innovation as a tool for development. From its earliest days is has been, and continues to be, a showcase for new inventions and ideas. Fira was the first place in Spain to display a television set, and was the first to make a live broadcast. Today it is home to the Mobile World Congress, the most important global event for mobile communications, and Barcelona is also the Mobile World Capital.

Besides the new developments presented in the different shows and congresses, the fair itself pursues new technological solutions to improve management and the experience of attendees, measures that also allow it to improve its consumption of resources (like virtual passes) or operational efficiency and costs.

4- With companies and sectors
28-05-05It supports the productive sectors, creates opportunities for SMEs and entrepreneurs, encourages talent and boosts the international profile of companies, creating value and generating wealth for society. Its contribution to the economy of Barcelona and its surrounding area is estimated at 2,500 million euros.

5- Collaborations and value creation
Fira helps to spread civic values and collaborates with business associations and specialists in the fields of science and higher education such as the Barcelona Supercomputing Center, the Alba Synchrotron, the Biomedical Research Park, the Communications Technology Center of Catalonia and the Barcelona University Center.

M.G.D.