When we receive a present, for our birthday, name day, Christmas or any other occasion, our first impression comes from the wrapping: a bag, a box, colourful paper, a ribbon tied with a big bow… The present is inseparable from the way it is presented to us. An attractive package enhances the value of the gift and says a lot about the giver’s interest and feelings about the person who receives it.
At Expohogar they know a lot about the ancient art of wrapping gifts, because this fair deals specifically with gift articles and items for the home, and has always hosted activities that focus on ways to make a gift more personal. This was long before the notion of “added value” entered our lives. This autumn, in the latest edition of this fair, there will be practical demonstrations by an expert in Origami, the ancient Japanese art of working with paper.
This skill in the art of wrapping paper comes from Asia. The Chinese and Japanese have been using it for centuries. In China it is the colour of the paper which is important –red is the colour of good fortune- while the Japanese place more emphasis on the folds and their direction. Odd numbers of folds are used for major, happy occasions.
In the West, the way in which a gift is presented has long been an integral part of selling. The brothers Rollie and Joyce Hall founded the company Hallmark Cards in the United States in 1900, and it is the world leader in wrapping materials and greetings cards, contributing decisively to giving the colour of the paper and ribbon a meaning beyond the material value of the contents.