Barcelona Motor Show, passion and power

21-01-01

Barcelona’s love for cars has become a legend. The Barcelona Motor Show is one of the occasions when this love is most clearly on display, bringing families, admirers and professionals from the sector together once again in 2013, at the Montjüic venue of Fira de Barcelona from the 9th to the 19th of May.

Car lovers will be drawn to the city to see the unveiling of new models, the prototypes that point the way to the cars of the future and the most sought after cars of the past. Great names such as Audi, Bentley, Dacia, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Maserati, Mazda, Mercedes Benz, Nissan, Renault, Seat, Smart, Volkswagen and Volvo will all be present to show off their wares to the visitors.

A reflection of the industry

21-01-03Barcelona’s love for the world of the automobile is driven by a force that forms part of the city’s character and which is essential to understand in order to grasp how deeply this passion runs: its industry. Spain is the second car manufacturer in Europe, only surpassed by Germany, and the Motor Show is far more than a simple shop window for new models.

The backing of the car and lorry makers’ association Anfac (Asociación Española de Fabricantes de Automóviles y Camiones) and the importers’ association Aniacam (Asociación Nacional de Importadores de Automóviles, Camiones, Autobuses y Motocicletas) mean that the show is a genuine summit meeting for the sector, where the most important figures of the different brands come together to shape the future of the industry in Spain. By getting behind the show, the sector has taken a major strategic step.

In this context, the meeting between the President of the Government, Mariano Rajoy and the presidents of the car makers with Spanish interests to discuss the needs of the sector and its role in driving growth in the Spanish Economy is a significant event. This meeting will take place on Friday the 10th May as part of the show.

50 years, 50 cars

One of the most attractive events in this edition will be the exhibition dedicated to the Car of the Year awards. To mark its 50th anniversary, the show has decided to pay homage to the awards that have crowned the most outstanding vehicle of the year in terms of performance and price since 1963.

The display will bring all fifty of the winning vehicles together: from the Rover 2000 which claimed the award in 1964, to the seventh generation of the Volkswagen Golf that was chosen as European Car of the Year 2013 only a few weeks ago. It is the second time this venerable model has won, after its triumph in 1992, and thanks to the Polo in 2010, it is the third time that the award has gone to Volkswagen.

The European Car of the Year award is decided by the votes of 70 journalists from the most prestigious car magazines on the continent for the new vehicles that reach the market in the course of a year. The finalists are assessed on their design, comfort, safety, efficiency, sustainability and price, and one of the conditions they must fulfil is to have sold at least 5,000 units in five different countries.

FOLC LECHA