The Car Show connects to the future


But, can I connect my phone? This is one of the most frequent questions asked by customers when looking at a new car to buy. There are still those who value the curves of the bodywork or the power of the engine, but more and more people are interested in the on-board technology of the vehicle.

According to a recent survey by the consultancy Accenture, 66% of purchasers considered the car’s technological features more important than the performance of the vehicle. Combine this with the data from the German company SAP, who calculate that in 2016 there will be 210 million connected vehicles in the world, and the car will be the fourth most widely used screen (after the TV, computers and mobile devices such as smartphones and tablets) and the future seems very clear.

A very near future

automovil_2 This is why the latest edition of the Salón Internacional del Automóvil de Barcelona is looking into the role that mobile technology will be playing in the automobile industry in the very near future. With this in mind, it is hosting the space Connected Car, which enjoys the support of the Mobile World Capital Barcelona, which will present conferences on the latest innovations in this field, and their potential for car manufacturers. Visitors can also see some of the technology and applications in action that are currently available, and which some experts believe to be crucial for the future of the sector.

This initiative will also feature the support of technology companies such as Telefónica, whose vice-president Julio Linares will explain the how the telephone company sees the future of the field, or Google whose Auto Industry Manager, Carlos Hernandez, will talk about the research into the technology of the automobile section in general and in the area of autonomous driving in particular.

Driving sales


The Connected Car area also has an exhibition zone where car manufacturers such as BMW or KIA take part alongside software companies, auxiliary industries, universities, foundations – like that of RACC – technology and research centres. They will be there to show visitors the most tangible innovations and solutions available today, or in the near future.

The 2015 edition of the Salón will be held from the 9th to the 17th of May with the aim of being once again a platform for the industry, a driver for sales, the display window for brands and an international show which is a reference for technological innovation.

Nearly 40 car makers will be present: Abarth, Alfa Romeo, Aston Martin, Audi, Bentley, BMW, Citroën, Dacia, DS, Ferrari, Fiat, Fiat Profesional, Ford, Honda, Hyundai, Iveco, Jaguar, Jeep, Kia, Lancia, Land Rover, Lexus, Lotus, Maserati, Mazda, Mercedes, Mini, Mitsubishi, Nissan, Peugeot, PGO, Renault, Seat, Skoda, Smart, Suzuki, and Volkswagen.

Connected prizes

The Salón Internacional del Automóvil de Barcelona and the Sociedad de Técnicos de Automoción (STA) have aligned themselves with the sector and have centred the X Awards of the Salón del Automóvil on innovations in connectivity. There were 26 candidates entered in three categories:

  • Car to Car, which looks at innovations in communications between vehicles and are centred on safety, accident prevention and improvements to the driver support systems.
  • Car to the World, which looks at the way that the car interacts with its surroundings, by optimising the route and traffic and its communications with the exterior.
  • My Car, which looks at proposals oriented towards the control of the vehicle, including customisation and infotainment technologies for the cars of today.