A study published last year by the Price Waterhouse Cooper Foundation and the Atresmedia Foundation claimed that most of the new jobs that are created in the future will be in the fields of computing and technology, and that it is the video game, 3D and Animation industries that will be generating the most employment in the coming decades. There is evidence of this here in Catalonia, with the creation of many tech start-ups aiming to operate in these emerging sectors. The influence of the Mobile World Congress, held at Fira de Barcelona, is very clear.

One indication of this burgeoning trend can be seen these days at the Palau 2 of the Montjuïc site, where the 28th edition of the Education Fair is being held. The digital revolution is also causing profound change in the area of education. Every year there are more and more vocational training centres, schools and universities offering technology courses, and this is reflected in the ever-greater presence of these courses at the fair. Even the look of the fair is changing as many exhibitors transform their stands into areas for experiences. It is therefore no surprise to see youngsters wearing virtual reality headsets and playing video games at the fair, or to see screens showing hideous computer-generated monstrosities.

The school of cinema and animation, FX Animation Barcelona 3D & Film School, is taking this path, and is celebrating its 10th anniversary at Fira. They have installed a film studio with a Chroma key green screen on which visitors can take a virtual bike ride or see virtual reality games created by students at the school.

The Universitat Politècnica de Catalunya (UPC) is also presenting a Virtual Reality action game as part of its Multimedia Technology Class to test players’ reflexes, and a series of practical workshops on motion graphics, design and animation in 2D and 3D. The Escola Superior de Comunicació, Imatge i So and the SAE Institute are also taking part, offering a full range of courses on 3D animation, video games and digital environments.

Digital culture, boosted by our smart phones, has arrived to take its place in our classrooms.

ALBERT SAS