Bridal fashion, excitement and business

JUNE 2012

15-05-01In white, black or pastel tones, very long, short with a mini skirt or trousers. With time, the bridal dress has come in a multitude of shapes, fabrics and colours, reinventing itself alongside the social changes and tendencies of the times, sometimes more glamorous, sophisticated, elegant or simpler lines, but always designed for a fleeting, unique moment.

Today, not even the fall in the number of weddings (5.7% in the first half of 2011) nor the crisis have managed to undermine the bridal fashion market, which in Spain has a turnover of around 1,300 million Euros a year. Ours is the seal most desired by brides around the world.

Tendencies: tradition, romanticism and avant-garde

The variety of colours and styles is of the most importance for bridal dresses in the coming season, with novelties presented at Barcelona Bridal Week, one of the most international meetings of the sector recently held at the Gran Via complex.

15-05-02Very feminine

In the new collection from Rosa Clará, one of the most important Spanish firms. A bride is created who is elegant and feminine, dressed in white with pastel details such as aquamarine greens and sky blue: pleated dresses made in gauze and silk tulle to achieve a steamy movement; satin skirts with a long fall, combined with organza flowers and feathers; and light, voluminous dresses.

15-05-03With great personality

Yolan Cris dresses brides with different styles but enhancing their personality in natural fabrics, sophisticated designs in satin, gauze or both, romantic and ethereal, inspired in the madness of the 1920s with fine embroidery or a rock tendency bringing in chains and studs. They also suggest a new concept of pret-a-porter brides with functional, reusable dresses: blouses, trousers or skirts.

Dressing the brides of the five continents

10 out of every 100 brides marrying in the world choose a dress made by a Spanish firm. Despite the crisis, Spain is one of the main countries in this business, ever more present in Europe and the United States and now opening up strongly in Latin America, the Near East and Asiatic markets. Spain is also the second largest exporter of bridal dresses and accessories at over 311 million Euros, according to the Institute of Foreign Trade (ICEX).

15-05-04Bridal fashion in our country has 700 companies giving work to 13,700 people, and accounts for 15% of the volume of the textile sector in Spain.

Catalonia concentrates a large part of the companies that make bridal, party and communion dresses, and is also the driving force behind exports throughout the state. It is also home to the three main brands of the sector, which are Pronovias (which in 2010 reached over 140 million Euros), Rosa Clará (34.8 million Euros), and Jesús Peiró (3.2 million) according to a study by Deloitte.

  • 69,864 couples married in the first six months of 2011, according to the Spanish National Institute of Statistics (INE).
  • In 2010, civil weddings outnumbered catholic weddings, and accounted for more than 57% of the total.
  • The average age of a person getting married is now more than 30: 35.9 years for men and 32.8 for women
  • The average sale price of a bridal dress ranges between €900 and €2,800.
  • The average expenditure on a wedding in Spain with a hundred guests is around 14,500 Euros (17,550 in Madrid and 17,000 in Catalonia).
  • Due to the crisis, the cuts have also reached the weddings: the average cost fell by 12.7% in 2011 over 2010, according to the Spanish Federation of Independent User: Consumers (FUCI).
  • There is a great tradition for weddings in Spain. After Italy, it is the country where most money is put into bridal dresses and accessories with an average expenditure of between 1,800 and 2,000 Euros.
  • The average cost of bridal dresses is between 700 and 1,230 Euros.

MONTSE GARCÍA DUQUE