The fashion that comes to us from The Brandery
While we are still discovering what to wear this winter, the agencies in the fashion industry are already setting the new trends for next year. This is an industry that moves at a frantic pace, with surprising changes every season, as it reinvents itself to capture the artistic, social and cultural essence of the streets.
Nature becomes a source of inspiration and organic styles and the “eco” look moves into new territories with more dramatic and mystical images. This trend highlights the bold use of overlapping basic garments, botanical prints with blurred and grainy finishes, ensembles of textures and muted colours such as pink-grey, ink blue, burgundy and off-white.
Based on reduction and simplification. The minimalism in this trend suits the attitude of many consumers due to the crisis – a situation in which excesses are not viewed positively. Rounded and moulded shapes take centre stage, rather than very sharply defined lines, with simple garments with discreet design details, versatile accessories with a neutral base and pale and relaxed colours with combined with dark grey or black tones.
Prints and colour. This a trend with a great deal of energy, in which almost anything goes when it comes to mixing cultural references, especially from Africa, China and the Middle East. The look is contemporary, with clean and simple forms, updated with daring prints and mixtures of bright colours in familiar garments.
Virtual fashion – a business opportunity
The fashion giants have committed themselves to conquering new countries and clients using their virtual portals. In 2010, the Spanish textile sector increased its online sales by 15%, according to the Institut Espanyol de Comerç Exterior (ICEX). The Mango group was a pioneer in the move to the Internet in 2000, and now has over 900,000 registered users. The shift has also been successfully achieved by the Inditex Group, Desigual and the Cortefiel Group, among many other companies.
The Internet is changing the way they buy and sell: it is an additional channel which businesses can use to exploit their business beyond Spain’s borders to the full. In Spain, the Internet accounts for 0.6% of the textile market, well behind France (6.6%), the United Kingdom (10.6%) and Germany (15%). Today, over 4 million Spanish users make purchases over the Internet, and 40% of these started within the last eighteen months.