The story of a wine begins with the juice being squeezed from grapes, mixed with yeast and fermented with its own sugars. After three days inside a vat at a temperatura somewhere between 30 and 35 degrees, the sugar is almost completely transformed and the level of alcohol has reached between 11 and 13%. It is then allowed to age for several months (or years) until it is filtered and finally bottled.
The story of the new trade fair that Fira de Barcelona is launching in 2020, Barcelona Wine Week, has its roots in Intervin, which until now has formed part of Alimentaria. This new professional event, which aims to become a reference for Spanish wine in the world, is organized as an experience in which wine, the land and winemakers are the stars.
The vineyard of the world
With over 950,000 hectares of wine-growing land, Spain is the country with the largest surface area planted with vines in the world, ethe third in terms of wine production and, since 2014, the world’s leading exporter. After a harvest of 44 million hectolitres, Spain beat all records for wine exports in 2018, with a revenue of 3,290 million euros.
What is the attraction of wine over other drinks? According to a recent study by the Spanish Wine Organization, the Organización Interprofesional del Vino de España (OIVE), in collaboration with BMC Strategic Innovation, consumers mention disrupting routines, an enhanced sense of belonging, the traditions and culture of the region, socialising and enjoying good food.
Along with other foods such as olive oil, cereals, dairy products, fish, fruit and vegetables, wine is a prominent ingredient in the Mediterranean diet, which the UN recognises as one of the healthiest. Wine has been a feature of Mediterranean culture for centuries, associated with tradition, leisure and society, and it has a significant presence in sectors such as food and tourism.
Even so, wine consumption in Spain (21 litres per person per year) is less than half that of neighbouring countries like Andorra (49 litres), Portugal (47 litres) and France (40 litres). According to the report by OEMV-Nielsen, three out of every five adult Spaniards consider themselves to be consumers of wine, a total of 22 and a half million people. 80% of these claim to be regular consumers and 20% drink less often. Red wine is clearly preferred, with 72.9% of total consumption, followed by white wine (12.9%) and rosé (6.4%).
Barcelona Wine Week, a date you can’t miss
The economic potential and the social, cultural and gastronomic importance of the Spanish wine sector lies at the heart of Barcelona Wine Week, which is holding its first edition at the Montjuïc venue between 3 and 5 February. Organized by Fira through its offshoot Alimentaria Exhibitions, it aims to be a uniquely disruptive platform for learning and doing business with wine through a programme in which ecological products and specific areas for cocktails and restaurants will have their own spaces.
Barcelona Wine Week is expected to attract 600 exhibitors, including winemaking groups, leading brands in the sector and projects related with oenology. The Wine Hub programme is intended to reinforce the links between wine and culture by presenting art installations and tasting sessions with music and exploring the latest trends in the sector with conferences, tastings, round tables and training sessions.