Delicious Spanish cuisine
The Mediterranean diet has become the banner of Spanish cuisine, triumphing around the world in seemingly unlimited success. International renown from the great chefs has increased the interest in knowing the products, flavours and typical dishes: snacks, wines, or oils or ham have also reached Asia, where Fira de Barcelona and MP International, one of the largest Asiatic fair operators, will in November be organising Delicioso Spain, an exhibition in Singapore dedicated to Spanish gastronomy.
According to data from the Institute of Foreign Trade, food exports to Asiatic countries were in excess of 2,000 million Euros in 2011, and now account for 7% of all food exports. Exports of Spanish wine to China have grown considerably and by 2015 this country could become the fifth country in the world in terms of wine consumption, and the same can be said for the sales of olive oil.
The Delicioso Spain meeting will coincide in Singapore from 1 to 3 November with Asia Wine Expo and Oishii Japan, which focus on Japanese food and drink and would enable the synergies generated by consolidated events to be made use of to guarantee visits from sector professionals with high purchasing potential. Visits are expected from food distributors and wholesalers, hotel and restaurant owners, gourmet shops and catering companies from Singapore, Indonesia, the Philippines, Thailand, Vietnam, Australia, China, Hong Kong and South Korea.
This exhibition platform is an opportunity to present Spanish products and commercialise them in such a dynamic market, and especially in times of crisis, to compensate the weakness of domestic demand.
Josep Lluís Bonet, the president of Fira de Barcelona and the Alimentaria exhibition believes that, “the emerging countries in Pacific Asia already have a middle-class with a great purchasing potential that is beginning to acquire new food habits and has focused on the Mediterranean diet as a healthy, balanced way to enjoy food. In this context, Spanish products have a great chance to be sold to the world”.
The managing directress of MPI, Sylvia Phua, thinks that “Spain is inspiring the gastronomic world through innovation and fusion cuisine. It is therefore hardly surprising that Spanish food has emerged strongly in the east. The launch of Delicioso Spain will allow the great opportunities offered by Asiatic countries to be taken advantage of by connecting directly with the region’s main purchasers”.
The organisation of Delicioso Spain forms part of Fira de Barcelona’s strategy to give a greater drive to international business by organising its own exhibitions in other countries, and mainly in Asia and Latin America, by channelling attendance of fair exhibitors towards foreign meetings and the sale of showground services, management and advice to other organisers.
Champions of world cuisine
Three Spanish establishments appear amongst ten best restaurants in the world, according to the awards of the British Restaurant magazine, which are the equivalent of the Oscars of cuisine: the Catalan El Celler de Can Roca (Joan Roca), is second and the Basque Mugaritz (Andoni Luis Aduriz) and Arzak (Juan Mari Arzak) are third and eighth. Elena Arzak is considered the best cook in the world and Andoni Luis Aduriz the best chef.
Spanish restaurants have long dominated the prestigious ranking since Ferran Adrià rose to first place in 2002, recovering this position in 2006 and holding it for four consecutive years. Adrià is the great benchmark of renewed cuisine and was presented by Time magazine in 2004 as one of the 10 most innovative figures in the world.