HIWC: the hotel business summit at Hostelco


17-01-01El sector hospitality (turisme, hoteleria, restauració) es posa a reflexionar. Ho fa en el marc d’Hostelco 2012, which will be held from 17 to 21 October in the Gran Via area, with an anticipated attendance of 300 major buyers, 50% of whom will be from beyond Spain’s borders, and over 60,000 trade visitors.

The opportunity to make contacts and do business goes hand in hand with commercial exhibitions and leading international events at the International Restaurant, Hotel and Community Equipment Exhibition

17-01-02Hostelco is one of the leading European benchmarks today, and one that is capable of providing solutions for the hospitality industry. The Hospitality Industry World Congress (HIWC) is the result of the sector’s commitment to innovation, networking and internationalization, and the desire to promote top level forums for sharing knowledge in order to foster interaction between professionals and facilitate strategic progress. The Congress will take place on 17 and 18 October, and will involve the key international players in the hospitality industry.

The contributions by the 70 speakers will focus on the idea of change to address the major challenges ahead: efficiency, profitability, expansion through new markets, new intelligence for success, marketing, and the boom in the spa concept as a profitable business line.

Brand experiences

According to Ben Bengougam, director of Human Resources of Hilton Worldwide, the HIWC “offers suppliers the incomparable opportunity to showcase their innovations in products, services and new technologies. Our industry consists, above all, of people who offer brand experiences and change is a constant in our environment. A unique, tailor-made management of this change separates winners from losers.”

17-01-03Meanwhile, Michael Nowlis, Executive Programme Director at the London Business School will open the conference with the keynote speech in the first block of lectures, entitled “The new paths towards hotel efficiency and profitability”. Nowlis says that “the Congress will analyze the opportunities and challenges facing the hotel, tourism and travel sector in these difficult and yet very stimulating times.”

“Changes in consumer behaviour,” says Nowlis, “and property management models, social networks and a very dynamic pricing policy are rapidly reshaping the hotel business and require new insights and innovative strategies. The most successful business models of the past are no longer a guarantee of profitability in the future. The congress is a forum for reflection in which the paradigms that are revolutionizing the hospitality industry will be examined. ”

The Internet and changing habits

This reflection comes at an opportune time: all the experts in the industry agree that the Internet has changed consumer habits and marketing methods in a market that operates on the Internet more than anywhere else. According to a study by Market Metrix, 51% of those looking for a hotel on the Internet decide where to stay based on users’ opinions, compared to 48% who do so based on the location and just 42% who choose an establishment because of its price.

In this context, among the various clients of a hotel, bloggers specializing in this segment are the most influential, and thus become the main opinion formers. For this reason, Hostelco has convened a meeting of bloggers specializing in hotels with the most prestige on the Internet, who will also have the opportunity to share their views with entrepreneurs in the sector.