Hostelco exhibits and debates
Hostelco does more than exhibit products and services for the Hotel and Catering sector, it is also a forum for debate. More than 50 experts will tackle fundamental issues for the future in 24 sessions within the framework of the Hospitality Business Event, a space for the key issues in extending business into international markets. Its aim is to explore the main trends, tools and solutions available to the sector.
One of the objectives of this event, with its innovative format, is to foster the exchange of ideas and to create new alliances: presentations offered as “knowledge capsules” that last no more than an hour, and which the attendees can choose from in accordance with their interests. There is no shortage of debate within the sector: New restaurant models; how to penetrate new foreign markets and establish yourself, and how to remain competitive in traditional ones; controlling your online reputation and the pros and cons of metasearch engines (systems that look for the cheapest hotel room, the lowest-cost flight or a restaurant booking with a discount, to give a few examples).
The concerns of the clients
One particularly relevant issue for the sector – closely related to the digital explosion – are the leisure preferences of the “millennials“, the generation that came of age with the new century. Another issue that is driving demand in the hotel industry is the concern for health and wellbeing. An establishment that possesses facilities for fitness and wellness is crucial for travellers when making their choice.
In accordance with the concerns of sector professionals, the director of the event, Isabel Piñol, says that “we have prepared much more than a commercial exhibition, with a complete platform of products, knowledge, expertise, guidance and networking for a sector that is constantly updating and exploring new ideas and business approaches”.
The president of Hostelco and the Spanish Federation of Machinery Manufacturer Associations for Hotels and Related Industries (FELAC), Jordi Roura, says that “this fair is an essential visit for the managers of a constantly evolving sector which is able to innovate and reinvent itself to maintain competitiveness at national and international level”. Proof of this is the export quota of the Spanish hotel equipment industry, which is 46% of the total.
Products from 500 companies
Hostelco 2014, from the 20th to the 23rd October in the Gran Via site, will exhibit products from nearly 500 companies, a quarter of which come from abroad, from 30 countries with Italy at the head, followed by Portugal, Germany, Turkey and the U.K.
This generous exhibition has its counterpart in the visitors, who include more than 300 guest purchasers or VIP buyers, half of whom are international, selected from among the professionals with the greatest purchasing and decision-making power for major hotel groups or restaurant chains. The foreign visitors come mostly from North Africa, the Persian Gulf, the U.S. and Canada, Latin America and European markets, which are all areas of special interest for the sector.
Gastronomy is one of the main protagonists of this edition of Hostelco due to the simultaneous celebration of the Forum Gastronòmic trade fair, with the aim of creating an international platform for the industry that includes the complete value chain of the sector, from equipment to the preparation of the product.
The Forum is a reference for food professionals as it creates trends, showcases innovation and is a platform for promotion. Created by Pep Palau and Jaume von Arend in 1999, it has been held in Catalonia and Galicia and, among other attractions, it hosts cooking workshops and demonstrations given by the world’s best chefs, and also by new emerging talents in the profession.