By hosting together two of the leading fairs in their sectors, Alimentaria and Hostelco, the Gran Via site of Fira de Barcelona will become the principal platform for internationalization, business and innovation in the food, drink and hotel facilities industries between the 16 and 19 April. The presence of gastronomy events will also provide a seal of distinction and creativity. It is the most complete and wide-ranging event to cover the whole value chain of the restaurant and food industries.

The figures are impressive on all accounts: it occupies 100,000m2 of the site; with 4,500 exhibitors, 27% of whom are international, from 70 countries. Furthermore: 150,000 professional visitors are expected to attend, of whom nearly 30% will be from abroad, and there will be 1,400 key purchasers invited. More than 300 innovations will be unveiled and there will be 120 conferences and congress events focused on products, the sector, innovation, consumer confidence… and the participation of 35 chefs with a total of 45 Michelin stars.

The figures are impressive, but far from being abstract numbers. You can find everything related with food, drinks and Food Services at Alimentaria, including wine, meat, preserved goods, oils, dairy products, mass consumption, Mediterranean specialities, organic produce, functional foods and haute cuisine… Absolutely everything that is happening now and all the new developments in the country’s foremost industrial sector.

Innovation in hotels and facilities

Hostelco is the ideal partner for Alimentaria, because food products need to be prepared and presented. Hostelco will present new ideas in products, technologies and solutions for equipment and machinery for the hotel trade, tableware, cutlery, tools and containers; technology, entertainment and software; coffee, textiles, clothes and uniforms; interior decoration, lighting and furniture; cleaning and laundry; vending; spas, wellness and complements; equipment and utensils; bread, ice-cream and pastries.

One of the main attractions is the new “Live Hotel” space, which simulates the reception, rooms, gym and spa of a latest generation hotel, displaying trends in decoration and technology in a new concept of hospitality. Gastronomy, hotels and wellness are all brought closer together than ever.

Guest companies

These two major fairs, leaders in their sectors, complement each other and generate synergies. The presence of large companies and organizations from the sector as well as hundreds of activities and the presentation of the latest developments make this a unique opportunity for professionals in these sectors.

In this sense, one of the goals of this great joint event between Alimentaria and Hostelco is to boost international business, putting the exhibitors in direct contact with buyers from more than 150 countries. Both fairs have invited more than 1,400 key buyers and will attract visitors and prescribers from around the world. Alimentaria has invited 800 major international purchasers, with an emphasis on importers and distributors from the Horeca channel (hotels, restaurants and cafés). Over 12,500 meetings are expected to take place there.

Hostelco is also arranging meetings between exhibitors and more than 600 major national and international buyers who operate in the hotel equipment and accessories sectors. These groups will be joined by representatives of 80 hotel, restaurant and group catering chains.

More gastronomy than ever

The drive towards quality gastronomy is another of the main features shared by Alimentaria and Hostelco, with more than 150 activities to boost the links between the food industry, gastronomy and tourism.

The complementary nature of these relations is particularly apparent between Hostelco and Restaurama, the part of Alimentaria dedicated to Food Services and eating out, and the spaces they both dedicate to cooking demonstrations. The Hostelco Experience and The Alimentaria Experience will unite 35 of the best chefs working today, with 45 Michelin stars between them, such as Andoni Luis Aduriz (restaurant Mugaritz, Guipúscoa), Fina Puigdevall (Les Cols, Girona), Nandu Jubany (Can Jubany, Barcelona), Paco Roncero (La Terraza del Casino, Madrid) and Mario Sandoval (Coque, Madrid), to single out just a few of them.

Then there are the most outstanding experts from the world of wine, such as Jancis Robinson, Nick Lander or Eric Asimov, innovations in cocktails and the bar of the Olive Oil Bar where you can taste a hundred of the best brands from Spain and other Mediterranean countries. Coffee is another historic ingredient of Hostelco, and is present on all the tables.

R.P.