Where the world meets

NOVEMBER / DECEMBER 2010

04-04-01This slogan, “Where the world meets”, defines EIBTM perfectly. The professional exhibition of the Business, Conferences and Incentives Travel Industry, organised by Reed Travel Exhibitions, the leading event in this sector, will be held in Fira de Barcelona’s Gran Via area from 30 November to 2 December 2010.

It is the most important international event in the sector, due to both the number of exhibitors attending and the presence of experts in incentives tourism and potential service consumers. The hosted buyer programme means that an effective relationship between exhibitors and visitors can be established. Every year, over 50,000 perfectly organised professional contacts are made at the exhibition.

EIBTM defines itself as “an opportunity to expand your network of contacts, meet colleagues from the sector and discover new business opportunities” and “a dynamic business environment” where the future of the sector is shaped by its leadership and the latest trends. It also places particular emphasis on training and new technologies.

Indeed, the number of exhibitors increases every year, and these include destinations, hotel companies and events organisers. There were 20 new additions in 2010 – including African countries such as Rwanda, Uganda and Nigeria, as well as African Conferences – and another forty exhibitors have decided to expand their presence. In 2009, the event exceeded 5,500 direct and represented exhibitors at the various stands, and received more than 8,000 highly qualified professional visitors.

The role of Barcelona

04-04-02The key role and positioning of Barcelona in the tourism and business industry undoubtedly makes the city the best possible venue for an event like EIBTM. The facilities in the Gran Via area contribute to the event’s success and, as a whole, the work done at the Fira is vital to Barcelona being an influential and important city in the business tourism sector. Major international shows, conferences and events attract Spanish and foreign visitors and contribute to the city’s positioning and the projection of businesses.

Barcelona is in fourth place in the group of highest ranked cities for business, behind London, Paris and Frankfurt, according to data for 2009. In the conferences organisation field, only Singapore, Paris, Brussels and Vienna are ahead of the Catalan capital.

Barcelona is a major player in tourism – it is the leading city for cruises in Europe, and European city with the fourth highest number of hotel beds, only exceeded by Paris, London and Rome. In 2009, Barcelona airport, which is slowly but surely expanding its intercontinental routes, was in ninth place in the European ranking. Barcelona airport becoming a true hub is essential for conferences and for the presence of multinational companies and doing business. The same is true of the AVE high speed railway connection with France, the Mediterranean and the commitment to sectors generating the most added value.

R.P.