Building a leader


What does it take to prepare a world class event the size of the Mobile World Congress? How many people and trucks are involved? Folc Lecha from Fira de Barcelona’s Press team gives us a sneak peak at what is behind the build-up of a global leader.

A giant in Barcelona


Each year, Mobile World Congress (MWC) transforms for a few days the streets of Barcelona. The event brings to town top executives from around the world, hundreds of journalists from a bunch of international media outlets and modern gadgets of the tech industry. But this year, the MWC will bring something...

What’s Fira cooking for MWC13?


What’s the favorite food specialty of the Mobile World Congress? How many different kinds of food are served in the venue? Adam Sedo, from the Press Office, finds out in secret visit to the new venue’s central kitchen.

Moving to the future


The Mobile World Congress will experience a significant change in its next 2013 edition: it’ll change its traditional location in Montjuïc to the biggest and more modern Gran Via. Folc Lecha, from Fira’s Communication team, shows us some of the key places and figures of the new MWC site.

Backing clients is rewarding


Being there for clients is one of Fira’s strategic mainstays. Knowing how to adapt to the needs of exhibitors, visitors and event organisers is and will be one of our priorities, geared towards providing the best service, support, international dimension and commitment. It is a sure bet that has earned a new international recognition, in

The set of a Christmas Classic


During this period, television is full of perfumes, smiles, toys and more toys… Freixenet’s traditional bubbles, dreams of winning the Lottery and El Almendro turrones, which always come home for Christmas. In the 80s, the TV ad for this brand of candy popularised one of the most famous and used tag lines during these holidays

Steady pace towards 2013


With the necessary caution given the difficult times, we can say that Fira de Barcelona has weathered the storm in 2012 with good results, positioned as Spain’s most important trade show organizer and the undisputed benchmark in Southern Europe. Key to these results has been its commitment to enhancing its events, international business, innovation policy,

TV3’s La Marató kicks off today for Fira


The official starting shot for this year’s La Marató de TV3 will still have to wait until this Sunday morning but the race has already begun for Fira de Barcelona. This very morning construction works began in Hall 1 for the show’s main call centre. With a total of 776 telephone lines manned by over

Your home on wheels


Barcelona. Once again, Barcelona as a spearhead. In 1960, the old Santa Creu Hospital was the first venue in Spain of a trade fair that featured camping and caravanning goods. It was the first Sports and Tourism Show. After four shows, the event moved to Fira de Barcelona because, as the 1963 show’s official report