Moving to the future


The Mobile World Congress will experience a significant change in its next 2013 edition: it’ll change its traditional location in Montjuïc to the biggest and more modern Gran Via. Folc Lecha, from Fira’s Communication team, shows us some of the key places and figures of the new MWC site.

Backing clients is rewarding


Being there for clients is one of Fira’s strategic mainstays. Knowing how to adapt to the needs of exhibitors, visitors and event organisers is and will be one of our priorities, geared towards providing the best service, support, international dimension and commitment. It is a sure bet that has earned a new international recognition, in

The set of a Christmas Classic


During this period, television is full of perfumes, smiles, toys and more toys… Freixenet’s traditional bubbles, dreams of winning the Lottery and El Almendro turrones, which always come home for Christmas. In the 80s, the TV ad for this brand of candy popularised one of the most famous and used tag lines during these holidays

Steady pace towards 2013


With the necessary caution given the difficult times, we can say that Fira de Barcelona has weathered the storm in 2012 with good results, positioned as Spain’s most important trade show organizer and the undisputed benchmark in Southern Europe. Key to these results has been its commitment to enhancing its events, international business, innovation policy,

TV3’s La Marató kicks off today for Fira


The official starting shot for this year’s La Marató de TV3 will still have to wait until this Sunday morning but the race has already begun for Fira de Barcelona. This very morning construction works began in Hall 1 for the show’s main call centre. With a total of 776 telephone lines manned by over

Your home on wheels


Barcelona. Once again, Barcelona as a spearhead. In 1960, the old Santa Creu Hospital was the first venue in Spain of a trade fair that featured camping and caravanning goods. It was the first Sports and Tourism Show. After four shows, the event moved to Fira de Barcelona because, as the 1963 show’s official report

Plowing ads


With their complex mathematical models, economists often estimate the economic impact of fairs and congresses for a city. But beyond the numbers, there are examples able to illustrate how the effects of trade shows have a real impact on the field. Last October, Fira de Barcelona hosted VMWorld, the largest European event on cloud computing.

Smart City Expo riding high


It’s beginning to be a common known fact that attending Smart City Expo World Congress means being smart. We just closed our second edition on last Thursday and attendance figures were just great. But something more is telling us we’re on the right track: Barcelona’s airport more than doubled the usual operation figures of private

7+5+7 (always international)


Seven days, five events, seven halls: indubitable evidence of operational and logistical prowess. In a single week of October, Fira de Barcelona has hosted five very different events simultaneously, but sharing the common denominator of the organizational experience and international outlook: Hostelco, Seafood, Barcelona Meeting Point...