2014, international fairs and leadership


In 2014 Fira de Barcelona will host a number of important events, with over 55 activities taking place, that will strengthen its position, especially with regard to industrial and professional fairs, and for major medical and technological meetings. It is a calendar that is defined by the qualities of leadership, innovation and international reach.

Mobile technology: Mobile World Congress

25-03-02The debate over industry and trends will be at the forefront of the coming edition of the Mobile World Congress, from the 24th to the 27th February at the Gran Via site. It will include the conference programme mPowered Industries on health, marketing and advertising, the media and travel at the Montjuïc site, and the initiative 4YFN of the Mobile World Capital Barcelona for entrepreneurs. 2013 was a record year, with 1,700 exhibitors and 72,000 visitors from 200 countries.

Food and drink: Alimentaria

25-03-03The latest edition, between the 31st March and the 3rd April, is shaping up to be one of the best ever thanks to the drive towards innovation, the quality of the brands present and the alliance of gastronomy and haute cuisine. The 12 different specialised salons will bring together 3,800 businesses and 140,000 visitors, 35% of whom will come from abroad. “The Alimentaria Experience”, part of the Restaurama event, the International Congress on the Mediterranean Diet and the Innoval awards are among the many initiatives that mark Alimentaria as one of the great international fairs in this sector.

Denim clothes: Denim by Première Vision

25-03-04The Denim salon, by Première Vision, arrives in Barcelona from Paris, where it has been held until now, with the intention of staying here. It brings manufacturers, outfitters and suppliers of accessories together, and indicates the trends in denim fashion. There will be two editions at the Montjuïc venue: on the 21st and 22nd May, and the 19th and 20th of November.

More fashion with Barcelona Bridal Week and Novia España

25-03-05Més moda amb Barcelona Bridal Week i Novia EspañaFrom this year, these vital events in the international calendar for bridal fashion (between the 6th and the 11th of May) will be organised directly by Fira de Barcelona.

International Boat Show

25-03-06Despite the difficulties arising from the crisis in the leisure sailing sector, the show, one of Europe’s largest, returns to its location in Port Vell, the Old Port, between the 24th and the 28th of September, coinciding with the Mercè, the annual celebration of Barcelona’s patron.

Chemistry and its applications: Expoquimia

25-03-07The most important chemical sector event in the southern Mediterranean region, which also includes Equiplast and Eurosurfas, will be held between the 30th September and the 3rd October, with a new international focus and the intention of becoming the World Chemical Summit in the future.

Hotel and restaurant trade: Hostelco and the Fòrum Gastronòmic

25-03-08The professional gastronomy sector is one where the demand for equipment, services and products for the hotel sector is strongest. For this reason, Hostelco and the Fòrum Gastronòmic are being held at the same time between the 20th and the 23rd October with the idea of offering restaurateurs a complete, transversal gastronomic value chain.

Intelligent cities: Smart City

25-03-09It has taken Smart City Expo World Congress only three editions to establish itself as an international reference for intelligent cities, and it will do so again from the 18th to the 20th of November. It is worth noting that Smart City will be replicated in Kyoto and that Barcelona is now considered to be the fourth smart city in Europe.

Business Travel: EIBTM

25-03-10This is the most important world event for the business, congress and incentive travel sector, and will be held between the 18th and 20th of November. Its Forum and the EIBTM Knowledge workshops will encourage business and examine the trends and problems within the business travel sector.

4 things to bear in mind

The scale of the medical and technological congresses: Especially important in this context is the new edition of the European Cardiology Conference – with 30,000 professionals expected to attend – and other professional congresses and meetings in the technology sector, such as the meetings of SAP and VM World, among others.

Important itinerant events: There are major meetings and congresses that do not have a fixed venue and are held in a number of major cities. This year’s calendar of events for Fira de Barcelona includes Passenger Terminal Expo (25-27 March, technology and services for passenger terminals), Seatrade Med (Mediterranean cruises, 16-18 September) the main meetings of EWEA (European Wind Energy Association, 10-13 March) and ELA (European Lab Automation 14-15 May).

Other dates to note down: The International Catalan Tourism Fair, the Comics Fair, International Logisitics Fair, Seafood Southern Europe, Caravaning, Manga, Sonar, etc. Nor should we forget the first edition of Handmade Festival Barcelona, following in the wake of “Do it yourself” and centred on fabrics, paper, cooking and homecrafts.

A new international dimension: Fira will take part in the organization of the Car Show and Jewellery Fair of Qatar (February), and the Smart City of Kyoto (March), as well as the Swimming Pool Show in Moscow and Construmat- Ficons in Recife (Brazil), as well as other projects in different countries.