2015, fairs and congresses with international scope
2015 is going to be a year of very intense activity at Fira, with major international fairs and congresses taking place at both the Montjuïc and Gran Via sites that will showcase the latest trends developing in sectors of great strategic importance. In technology, one of the biggest events in the calendar next year is the Mobile World Congress (MWC).
This is the world’s largest meeting of the mobile communications industry, as the figures clearly show: 1,800 exhibitors, 85,000 visitors from 210 countries, 3,800 registered media agencies and a financial impact on the city and its surrounding area that the organisers, the GSM Association, have estimated at around 397 million euros.
Once again, it will run in parallel with 4 Years From Now (4YFN), an event for entrepreneurs in mobile technology organised by Mobile World Capital Barcelona.
If Barcelona is the world capital of communications in March, November will see it host the most important meeting of Smart Cities with the new edition of the Smart City Expo World Congress, which will unite cities from the five continents.
Important events for business
2015 will also be a year for major fairs for industrial and professional sectors such as graphics, packaging, the motor industry, swimming pools and aquatic installations, construction, carbon emissions, tissue paper, business travel, food and many others.
This means that there will be events as significant as the Barcelona Motor show, a major attraction for those interested in cars and the most important event for the automobile industry in Spain, as well as one of the most significant in Europe. Other fairs include Hispack, which will coincide with the food technology event Barcelona Tecnologías de la Alimentación (Bta), Graphispag, Piscina Barcelona, Beyond Building Barcelona – Construmat, EIBTM, Tissue World, Carbon Expo, Seafood Expo Southern Europe, Free From Food (food for people with allergies) and Pharmaprocess.
Fashion will also be the protagonist next year when Barcelona will once again be the international showcase for the latest in wedding dresses during Barcelona Bridal Week, which will include the Pasarela Gaudí Novias – where the collections of well-known designers will be on show – and Noviaespaña with the latest dresses and complements from the sector’s leading brands. Denim by Première Vision will introduce a decidedly more casual atmosphere, despite being the leading professional event for the denim textile sector, holding two annual shows to highlight first the autumn-winter collections, followed by the spring-summer collections.
Also returning for their traditional annual visits are Bizbarcelona, B-Travel (the revamped International Catalan Tourism Fair), SIL, E-Show, Expohogar, Training Week [Semana de la Formación] and the Comic and Manga fairs, among many others.
With regard to the health sector, the most relevant events of the year will be the MIHealth, In-Cosmetics, Forum Dental, Infarma, Expo-Ecosalud, the National Congress Avepa-Veterinary Conference for Southern Europe and the meetings of the European Societies of Refractive Surgery and Cataracts, Gastroenterology and Animal Cell Technology. Check the full calendar for 2015.
Next year’s intense programme of fairs provides further evidence that Fira has an important role to play as a driver of the economy and in positioning Barcelona as one of the most important destinations for business travellers.
Barcelona, the city of world congresses
It is one of the most popular cities for doing business. Currently in fourth position in the world table that is led by Paris, Barcelona is first in terms of congress attendees. According to the latest data from the International Congress and Conventions Association (ICCA), it attracted 123,000 visitors to 179 events, and there can be no doubt that Fira de Barcelona had a key role in achieving these impressive figures.
The city is acquiring a global reputation for hosting medical and technology conferences. The Barcelona Convention Bureau calculates that nearly 37% of all the symposiums held in 2013 were medical, 14% technological and 12% scientific. One of the strategic objectives of Fira is precisely to attract major international congresses in these areas.
Among the most important to be held in recent years were those of the European and World Societies of Cardiology, Respiration, Oncology, Diabetes Studies, Molecular Biology, Haematology, Urology, Toxicology and Neurology. In technology, there have been corporate events held by leading companies such as HP, SAP and Microsoft.