Go abroad with Fira de Barcelona

NOVEMBER 2011

11-05-01A basic tenet of Fira de Barcelona’s actions revolves around internationalization, which becomes even more important in light of changes arising from the economic crisis and the need to make progress in order to face the challenges of the future.

In addition to organizing and attracting important international events, the institution works to help businesses in their efforts abroad: in updating its Strategic Plan, Fira has given fresh impetus to international business by considering the possibility that it might hold its own trade fairs in other countries, primarily in Asia and Latin America, promote local participation in foreign events, and sell technology as well as fair management and consulting services to other organizers or venues.

11-05-02The first steps toward doing so came with agreements to have a Hostelco pavilion at the Hotelex fair in Shanghai and to organize the first Construmat China in Beijing. Both events will take place in 2012 and represent excellent opportunities for Spanish businesses.

Fira’s International Business Development Director, Ricard Zapatero, explained that “these represent highly positive initiatives for Spanish businesses which will be able to take advantage of the excellent opportunities offered in dynamic markets such as those in Asia through Hostelco and Construmat. This is particularly important at a time in which European economies have very weak demand.”

Hostelco at Hotelex Shanghai

Thanks to an agreement between Fira de Barcelona and UBM Sinoexpo, the Hostelco trade show will feature a Fira pavilion at Shanghai’s HDD (Hotelex + Design & Deco) trade show, the largest worldwide event for the hotel equipment and catering industries. The fair will take place in April 2012 and will feature 2,200 exhibitors in a space of 200,000 square meters. More than 100,000 professional buyers are expected to attend the event.

11-05-03The Hostelco International Restaurant, Hotel and Community Equipment Exhibition will therefore provide its exhibitors with an opportunity to acquire a solid presence in global markets and, specifically, in countries like China which will triple their tourism infrastructure in the upcoming decade.

China is the third largest world tourist power and hosted 56 million foreign tourists in 2010. The Chinese Tourism Agency estimates that the sector will create revenue of more than 160 billion euros in 2011 and points out that Shanghai hopes to be the worldwide tourism capital in 2015, with more than 15 important projects – such as a new Disney theme park and investments of more than 4 billion euros – in the works.

Construmat China

Construmat China, which will take place between July 11th and 13th in Beijing, specializes in building materials while focusing on quality and sustainability.

Construmat China will be jointly organized by Fira de Barcelona and the China Council for the Promotion of International Trade, Building Materials Sub-Council (CCPIT-BM). The first edition of the fair is expected to host 200 local and international exhibitors, including exhibitors from Spain.

The Barcelona trade show institution will be responsible for seeking international exhibitors and organizing activities and conferences related to the event, which will especially focus on sustainable construction. On the other hand, CCPIT-BM will seek to boost participation among exhibitors, visitors, and business associations in China and will be responsible for logistics.

11-05-04Fira will promote participation among Spanish SMEs in the industry by providing a wide range of services including management and personalized consultations about the unique features of the Chinese market.

Along with exports, construction is one of the primary drivers of the Chinese “economic miracle.” Between January and March 2011, the industry grew by 26.7%. At present, some 4.28 billion square meters of residential, office, and commercial space are being constructed in China.

R.P.