Smart City Expo World Congress (SCEWC) has positioned itself as the most important event in the world dedicated to smart cities, the application of technology to the creation of more sustainable and efficient cities. Since 2011, SCEWC has been exported to a range of cities with very different economic, social and cultural profiles (Kyoto, Curitiba, Puebla, Casablanca, Istanbul, Atlanta, Jaipur…), but which are united by their desire to find new ideas for connectivity, planning and the rational use of resources.
Industry Week at Fira de Barcelona, with the IoT Solutions World Congress and Industry as its central events, provides answers to the new demands of business (and society) arising from the relentless process of digitalization and adaptation to the new world of the revolution 4.0 and additive manufacturing.
These are two major industry meetings that run at practically the same time and which underline Fira de Barcelona’s foresight in organizing events that connect with the real needs of business and society and highlight Barcelona’s strengths as a beacon of modernity and progress.
Barcelona is ranked fourth in the list of cities prepared for the challenges of new technology in the future, only behind Singapore, London and Shanghai, but ahead of New York, Toronto or Tokyo. It is actually first in terms of smart rooms, in the digitalization of culture and tourism and in smart healthcare. The data comes from a study by PwC included in the report of the Observatori Barcelona 2018, made by Barcelona City Council and the Chamber of Commerce.
The city’s hosting of the Mobile World Congress, the world reference for mobile communications, since 2006, along with 4YFN, dedicated to technological entrepreneurship, has undoubtedly had a positive effect on the business community of a city that has always been characterised by its powerful innovative streak: the capital of Catalonia is the third most popular city in Europe to install a start-up. It also has a remarkable level of scientific production: it is the fifth city in Europe and the 18th in the world in this area. More than 800,000 people in Catalonia work in sectors directly related with science and technology. This data is drawn from the Decoding Global Talent 2018 report by The Boston Consulting Group. There are more than a hundred research centres in Barcelona and its hinterland.
Everything contributes, to be sure. Fira de Barcelona’s strategy of attracting important corporate meetings by the leading technology firms (VMware, Cisco, Atlassian, SAP…) and major international conferences, especially European ones, in the health sector, has reinforced the city’s reputation not only as a leading international venue for professional congresses but also as a centre for innovation.