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A new economic agenda for Barcelona. This is the ambitious plan, baptised as the BCN Green Deal that the city council have put forward, describing it as an “open page for the group of social and business agents to draw up the main strategic lines that will guide the economic future of the city and its municipal activity”. The goal is to take full advantage of Barcelona’s potential and create 103,000 effective jobs in the green and digital sector.

This agenda, directed by the first deputy mayor of Barcelona City Council, Jaume Collboni, sets out 10 priorities and 38 measures for the decade 2020-2030. Here we offer you an outline of the main points: first, the idea behind each priority and then the measures to make them effective.

1. City of entrepreneurs

Barcelona wants to be business-friendly, open to business initiatives and entrepreneurs.

  • To eliminate red tape and obstacles with the Single Window for Business.
  • Support entrepreneurs by subsidising the cost of municipal rates, social security and administration.

2. A digital capital

Promote and uphold the digital primacy of Barcelona (4th most innovative city in Europe, third most popular for startups).

  • Training for 3,000 digital professionals over five years.
  • Opening of new spaces for business activity: Palo Alto, Lluis Companys Stadium, Port Olímpic.
  • Work to ensure that Barcelona continues to be the host of MWC Barcelona beyond 2023.

3. City of talent

Promote the cultivation, attraction and promotion of talent.

  • Link talent promotion to the Barcelona brand.
  • Create a plan to recall talent expelled from the city, especially among under 35s.
  • Establishment of an office to attract and welcome international talent that seeks to settle in Barcelona.
  • Trilingual environment: Catalan, Spanish, English.

4. Barcelona open to the world

Promote Barcelona’s capacity to project its image as a global city.

  • International business promotion to attract business opportunities and investment.
  • Brand Barcelona plan agreed with institutions, including Fira de Barcelona.
  • Creation of an International Investment Agency to attract companies that want to settle in the city.
  • Promotion of major trade and business missions.

5. Circular economy and values

Installation of a package of economic measures to transform the model of production in accordance with the 2030 Agenda and Sustainable Development Goals (SDG).

  • Encourage investment and incentives in the green economy and energy efficiency.
  • The Besós Axis as a new green vector for the city.
  • Creation of a fund to enable “sustainable transition” for productive investments, facilities and housing, contributing to job creation.
  • Promotion of the solar economy and energy renovation.

6. New hub for business activity

Creation of clusters in the fields of digitalization, innovation and industry 4.0, combining urban planning and the economy.

  • Addressing the city’s main public works (Port Olímpic, 22@, Zone Franca…) with a strategy that blends urban planning with economic promotion.
  • Renewed promotion of the city’s existing industrial estates.
  • Implementation of new business areas in the centre of the city.
  • Engagement with the state for pending infrastructures (station of La Sagrera, the Urban Train Network, Mediterranean corridor…).
  • Promotion of clusters for the creative industries and maritime activity.

7. The Visitor Economy

Barcelona has to become a city with tourists and not a tourist destination. Tourism must be treated as an ally.

  • Increase the economic contribution of tourism to the functioning of public services, digitalization, culture, etc.
  • Extension of the tourism perimeter of Barcelona to its metropolitan area.

8. A social and community economy

The social and community economy, which already accounts for 7% of its GDP and 8% of employment, must be stronger and more closely tied to its business structures.

  • Definition of a social and community economy strategy 2020-2030.
  • Take advantage of Barcelona’s role as World Capital of Sustainable Food in 2021 to rethink the model of healthy eating, the agri-food model and local sourcing for trade and restaurants.

9. Small economy to make the city grow

Trade, restaurants and local services form part of the “small economy” that is the key to employment and the structuring of the city.

  • Creation of the Trade and Restaurant Observatory to preserve the urban and commercial model of the city.
  • Support of strategic plans for commercial hubs and associations.
  • Public and private collaboration through areas for the promotion of the urban economy (APEU).
  • Strategy to reduce the impact of home delivery distribution.
  • Continue reinforcing and modernizing the network of municipal markets.

10. Good job: quality and employability

Quality employment is fundamental to ensure a decent standard of living, a strong and cohesive society and a healthy balance between work and free time.

  • Promotion of an agreement for quality jobs (a benchmark minimum salary, new forms of work, recovery of salaries, reduction of the salary gap…).
  • Inclusion of social clauses in public contracts.
  • Supervision of processes to improve employment and personal support.
R.P.